MVA Framework · 90-Day Program
BUILD
YOUR
1,600
BUYERS.
Stop launching in silence. We'll build your paid Early Bird subscriber list — before your Kickstarter or product prelaunch goes live.
Problem
MOST PRODUCTS LAUNCH WITHOUT A BUILT AUDIENCE
You build a product and hope people show up. The first 48 hours decide everything — Kickstarter's algorithm promotes campaigns with a spike, and punishes those that launch in silence.
Your competition spent 4 months building a list before you hit launch. Cold traffic ads during a live campaign burn budget at the worst possible moment.
The fix isn't better ads during launch. The fix is an audience built before launch. That's exactly what MVA Framework delivers.
MVA Framework
FROM DISCOVERY TO LAUNCH
PHASE 01 / SETUP
Infrastructure
Month 1
Full technical foundation ready before spending a dollar on traffic. Pixel, tracking, automations, landing page — live in 30 days.
- →Meta Pixel + GA4 events
- →MailerLite segmentation + welcome sequence
- →High-converting prelaunch landing page
- →Audience research + persona validation
PHASE 02 / BUILD
Audience Growth
Months 2–3
Paid traffic runs daily. Email list grows week over week. You see CPL in real time — no black boxes.
- →Meta + Google campaigns managed weekly
- →Creative testing: 4+ variants per month
- →Nurture sequence activated
- →Weekly report with CPL tracking
PHASE 03 / LAUNCH
Launch
Month 4
Ship your product to an audience that's already waiting. The first 48 hours hit hard. Kickstarter rewards you for the spike.
- →Launch-day email sequence (3-part)
- →Retargeting activated on launch
- →Community engagement playbook
- →Campaign page review + update templates
Case Studies
SUCCESSFUL LAUNCHES WITH AUDIENCE-FIRST STRATEGY
Case 01 — Smart Wallet / Consumer Hardware
PROBLEM
Woolet — a connected smart wallet — had a finished product and a Kickstarter date, but zero audience, no conversion data, and unvalidated messaging.
SOLUTION
Full crowdfunding campaign: go-to-market strategy from scratch, A/B testing on creatives, dedicated landing page, and complete prelaunch email sequence.
RESULT
$332,694 raised on Kickstarter — the campaign exceeded its goal and closed as one of the strongest smart wallet launches on the platform that year.
Case 02 — Sports Tech / Wearable Device
PROBLEM
Swimmo — Apple Watch for competitive swimmers — needed to reach an extremely precise audience simultaneously on Facebook, Google, and via email.
SOLUTION
Full campaign management on FB Ads and AdWords with a parallel email strategy, growth hacking, and social media communication throughout the campaign.
RESULT
$184,305 raised — the campaign exceeded its goal with a multi-channel paid and organic footprint driving awareness after close.
More from portfolio
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Survival Horror
$206 671Gamedec
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$171 163Sher.ly
SaaS Security
$154 106Citywood
Design / Decor
$121 279PureShape
Desk Accessory
$27 075NapoSpy
Smart Wearable
$7 248Packages
THREE WAYS TO WORK TOGETHER
Free
Strategic Call
30-minute strategy call. You walk away with a concrete MVA plan for your product.
- →Product & market analysis
- →Prelaunch potential assessment
- →Platform & channel recommendation
- →Estimated 90-day plan
- →Zero sales pressure
30 minutes · no strings attached
Book a Free Strategy Call →PACKAGE 02
Full MVA
Complete system built and managed for you over 90 days.
- →Prelaunch landing page end-to-end
- →Meta + Google campaigns managed weekly
- →MailerLite setup + sequence written
- →Weekly report with CPL tracking
- →Launch day support
- →15 static ad creativescreatives
- →4 video ad creativescreatives
total $6,000 · 4 months · + VAT
PACKAGE 03
Launch Sprint
Hard launch date under 45 days — when every week counts.
- →Everything in Full MVA, in 45 days
- →Priority turnaround on deliverables
- →Dedicated Slack channel, daily access
- →Campaign page copy + visual brief
- →Post-launch retargeting setup
- →15 static ad creativescreatives
- →4 video ad creativescreatives
individual · 45-day sprint · + VAT
Book a Free Strategy Call →Ad creative production included
Every paid package includes 15 static graphics and 4 video creatives ready to run on Meta Ads and Google. No extra creative agencies — everything in one place.
FAQ
HONEST ANSWERS TO HARD QUESTIONS
Most agencies activate during the live campaign — by then the foundation is already set. The difference between a campaign that funds in 48 hours and one that barely crosses the line is built before launch. Agencies charge $10,000–$50,000 and run the same playbook regardless of product. MVA Framework is a specialized system built for the prelaunch window, run directly by the person who created it.
That's the ideal starting point. MVA Framework works best with a working prototype and 90+ days to launch. For early development, we start with audience validation — you find out if the market exists before you overinvest in production. A finished product isn't a requirement. A clear value proposition is.
No guarantee on a specific amount — any agency that promises an exact number is lying. I guarantee: every deliverable ships on time, every campaign is optimized weekly, you get a full data trail. The best predictor of results is the work itself — that's why case studies show real numbers, not testimonials.
Landing page and first Meta campaigns go live in week 2. First leads typically appear within 48–72 hours of ad launch. The first two weeks run on a lower budget testing creatives — then we scale what works. You see CPL in real time from week one.
Meta (Facebook + Instagram) is the main channel for most B2C products. Google Search runs in parallel when there's clear category intent. YouTube pre-roll comes in Month 2 for products with strong visual demos. TikTok — only when there's a clear demographic fit under 35. The mix comes from your product, not a template.
W1–2: onboarding, pixel setup, landing page brief. W3–4: landing page live, first campaigns. W5–8: scaling, creative testing, email activated. W9–12: list consolidation, launch prep, campaign review, launch sequence. W13 (Month 4): launch day execution, retargeting, backer communication. You get a written schedule on day one.
Start now
STOP LAUNCHING IN SILENCE.
START BUILDING DEMAND.
Book a Free Strategy Call →30-minute call. You walk away with a plan — whether you hire me or not.