Question 1

What is a Minimum Viable Audience (MVA)?

Accepted Answer

MVA is the smallest group of people you need to build BEFORE launching your product. Instead of building first and hoping people show up, the MVA Framework flips the script: audience first, product second. Use our free MVA Calculator to find your number.

Question 2

How does the MVA 90-day program work?

Accepted Answer

The program runs for 90 days in three phases: Build (Days 1-30), Drive (Days 31-60), and Launch (Days 61-90). Each phase builds on the last so nothing is wasted. See our full process.

Question 3

How do I calculate my Minimum Viable Audience?

Accepted Answer

Use the formula: MVA = (Target Revenue / Average Price) × Niche Multiplier × Product Multiplier. Or simply use our free MVA Calculator to get your number instantly.

Question 4

Why should I build an audience before launching?

Accepted Answer

Products launched without an audience fail 70% of the time. Building an audience first lets you validate your idea, create demand, and have paying customers ready on launch day. Audience-first campaigns achieve 3-4x higher conversion rates.

Question 5

What results can I expect from the MVA program?

Accepted Answer

Our clients typically build a list of 1,000-5,000+ engaged subscribers, achieve 20%+ waitlist-to-customer conversion rates, and raise $50K-$600K+ on launch day. Results vary based on niche and commitment. Book a free strategy call to discuss your situation.

Question 6

What is the difference between MVA and MVP?

Accepted Answer

MVP (Minimum Viable Product) focuses on building the simplest version of your product. MVA (Minimum Viable Audience) focuses on building the smallest group of engaged people who will buy your product. We believe you should build your MVA before your MVP.

Question 7

What is a prelaunch strategy?

Accepted Answer

A prelaunch strategy includes everything you do BEFORE your product launches to build demand and an audience. It covers building a waitlist, content marketing, community building, and collecting social proof.

Question 8

How to build a community around your product?

Accepted Answer

Use the ACP framework: Attract (draw people with value — content, free resources), Connect (bring people together — Discord/Slack group), Participate (engage — regular formats, shared projects). Start with 20-30 people.

Question 9

How to build an email list before launch?

Accepted Answer

Set up a landing page with a lead magnet (free guide, calculator, template), promote through content on LinkedIn/Twitter, collect emails and nurture with email sequences. Tools: MailerLite, ConvertKit.

Frequently Asked Questions