We help founders build an audience BEFORE they build a product
JAY-23 is a growth marketing studio specializing in prelaunch strategies and building Minimum Viable Audiences.
Marek Ciesla
Founder & CEO, JAY-23
Marek Ciesla is a marketing strategist with over 10 years of experience building and launching digital and physical products. He has worked with 50+ startups and founders, helping them build audiences and generate demand before product launch.
Creator of the MVA (Minimum Viable Audience) Framework — a 90-day methodology for building 1,000 true fans before the product hits the market. The audience-first approach that JAY-23 applies is based on combining content marketing, community building, and prelaunch strategy.
Marek is also an experienced crowdfunding practitioner — he has collaborated on campaigns that collectively raised over $1M in funding on Kickstarter and Indiegogo.
What we do
MVA Framework
A 90-day audience-building program before launch. From idea to 1,000 ready customers.
Prelaunch Strategy
Waitlist, content, community — we build demand for your product before you create it.
Growth Consulting
Free 30-minute strategy consultation. We assess what you can do RIGHT NOW.