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Craft designs. Hi-tech solutions. No compromises.

Jay23 is a hi-tech fashion brand influenced by gaming subcultures. Our pieces are equipped with wearable technology, supporting the modern lifestyle.

2-in-1 DESIGN

Patent pending suspenders system to turn your hoodie into a backpack in seconds

HEATED POCKETS IN PRO SERIES

2x 10W heating system with dynamic power adjustment via an IOS/Android app.

MADE IN EUROPE

Manufactured in EU to ensure the highest quality and recycling standards.

NEW JAY23 ULTRA

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