46 Campaigns. $1.2M+ Raised.
Zero Cold Launches.
Founders using the MVA Framework launch to a list that's already waiting — not silence.
30 min · no commitment · no pitch
Creators Are Launching With Demand
THE COLD LAUNCH TRAP
97% of product launches fail.
Not because the product was bad.
You spend 6 months building the product. You write the landing page. You set up the ads.
Launch day: 23 sales. Week two: 4 sales. Week three: silence.
Not because the product was bad. Because Meta had nobody to show it to.
The Cold Launch Trap kills 97% of product launches before they start — not on launch day, but on the day the founder decided to build first and find customers later.
The algorithm needs signal. Signal comes from an engaged audience. An engaged audience takes 90 days to build.
Most founders give Meta a blank audience on day one and wonder why cost per sale is $180.
The MVA Framework reverses the order.
You build the audience first. Meta gets signal from day one. You launch to people who already paid $1 to be on your list.
The Problem
97% of Product Launches Fail.
Here's Why.
No Audience
Most founders build first, then scramble to find customers. By then, it's too late.
No Validation
They spend months building something nobody asked for — or is willing to pay for.
No Demand
Launch day arrives with zero waitlist, zero buzz, zero momentum.
The MVA Framework flips the script. You build demand FIRST.
Here's Exactly How The MVA Framework Fixes This
✕ The old way
- ·Build product
- ·Find audience (after launch)
- ·Run ads to cold traffic
- ·High CPC, low CVR, burn budget
- ·Give up or pivot
→ Result: $180 cost per customer
✓ The MVA way
- ·Research demand first
- ·Build $1 Early Bird waitlist
- ·Warm audience before ads
- ·Meta gets signal from engaged subscribers
- ·Run ads to Lookalikes of paying subscribers
→ Result: $12-25 cost per customer
The difference isn't the ads. The difference isn't the funnel. The difference is timing.
When you run ads to a cold audience, Meta charges you $180 to test who might want your product.
When you run ads to a warm audience of 1,000 Early Birds, Meta charges you $12-25 — because it already knows who converts.
That's what the MVA Framework does. 90 days. 3 phases. One launch with buyers already waiting.
How It Works
Your 90-Day Roadmap
to 1,000 True Fans
DISCOVER
Define your niche, identify your 1,000 true fans, and craft messaging that resonates. Includes audience research templates and positioning canvas.
BUILD
Launch your waitlist, set up your community engine, and start building pre-launch momentum. We provide proven landing page templates and email sequences.
LAUNCH
Activate your audience, run your pre-launch campaign, and convert fans into early customers. Real-time coaching and optimization.
CASE STUDY
How Woolet Raised $330K Before a Single Ad Went Live
Smart wallet that tracks itself — launched on Kickstarter with a pre-built audience.
Woolet came to us with a smart wallet at $99. They had a landing page. They had a product. What they didn't have: anyone waiting to buy it.
BEFORE MVA: Cold traffic ads with $4.20 CPC. Conversion rate: 0.8%. Cost per backer: $200+.
Here's what we did differently.
Week 1-4 (Build phase): Built email waitlist through quiz funnel. 2,400 subscribers in 30 days. 340 paid Early Bird deposits at $1.
Week 5-8 (Drive phase): Launched ads to Lookalikes of Early Bird payers. CPC dropped from $4.20 to $0.80. CVR jumped to 4.2%.
Week 9-12 (Launch phase): 1,847 backers on day one. $330K raised in total campaign.
Same product. Different order. The only thing that changed? We built the audience before the launch.
Case Studies
Real Founders.
Real Results.
Woolet
Full crowdfunding campaign: strategy, A/B testing, and website creation.
Total Funds Raised
Chernobylite
Survival horror game with open-world exploration and non-linear storyline.
Total Funds Raised
Swimmo
End-to-end campaign: social media, paid ads, email marketing & growth hacking.
Total Funds Raised
Gamedec
Cyberpunk RPG set in the 22nd century. Funded in just 36 hours on Kickstarter.
Total Funds Raised
Sher.ly
Full market launch: branding, website, crowdfunding campaign & sales optimization.
Total Funds Raised
Citywood
Minimal laser-cut 3D wooden maps of cities you love. Perfect for home & office.
Total Funds Raised
PureShape
Mousepad for Apple Magic Mouse — less friction, more precision and freedom.
Total Funds Raised
NapoSpy
Smart leather gloves with tracking, remote buzzer, and touchscreen functionality.
Total Funds Raised
What's Included
Everything You Need to
Launch With Confidence
Free MVA Calculator
Score your pre-launch readiness in 2 minutes.
90-Day Action Plan
Week-by-week tasks, templates, and milestones.
Audience Research Kit
Find your 1,000 true fans systematically.
Email Sequence Templates
Proven nurture flows that convert waitlist to customers.
1:1 Strategy Calls
Direct access to a founder who's raised $600K+.
Landing Page Templates
Battle-tested designs that convert visitors into subscribers.
WHAT YOU GET IN 90 DAYS
MVA Framework — 90-Day Program
$1,500 / month
$6,000 total · 4 months · + VAT
Persona canvas + demand validation framework
High-converting opt-in page with segmentation quiz
Proven nurture flow that converts subscribers into paid $1 deposits
Full campaign setup, creative briefs, weekly optimization
Real-time strategy adjustments, not a pre-recorded course
Marek Siwak — 46 campaigns, Woolet $330K, Crowder.pro 3M PLN
Launch ads to people who look like your paying subscribers
Total value: $12,900+
Your investment: $1,500 / mo ($6,000 total over 4 months)
THE GUARANTEE
If by end of month 1 you don't have a working waitlist with at least 50 subscribers and your first Early Bird payments — we extend your program for free until you do.
Not a vague 'results guaranteed' claim. A specific, measurable milestone with a specific consequence.
30 min · no commitment · no pitch · Marek replies within 24h
About The Creator
Built by a Founder Who's Been There
Serial entrepreneur with 20+ years of experience. Raised $330K for Woolet, built Crowder.pro to 3M PLN revenue, and helped 98+ founders launch successfully.
Creator of the Product Launch 101 newsletter (2,108 subscribers). The MVA Framework was born from years of seeing the same pattern: products launched to silence because the audience wasn't built first.
Maciej is the technical engine behind the MVA Framework. Years of shipping products — from AI tools to mobile apps to data platforms — mean your landing pages, funnels, and automations get built fast and built right.
While Marek designs the audience strategy, Maciej turns it into reality: high-converting pages, email sequences, AI-powered lead scoring, analytics dashboards — whatever your launch needs to actually work.
FAQ
Common Questions
Ready to Build Your Audience
Before Your Product?
Book a free strategy call to get a personalized 90-day roadmap — or take the MVA quiz to see where you stand.
30 min · no commitment · no pitch · Marek replies within 24h